You can take care of email database by cleaning it periodically. Because in time people change their email addresses or they don’t use it anymore. There are a lot of reasons about you should take care of your mailing list. To keep your bounce rate under control, use an email cleaning system before every blast. You can do that using the best service.
You can useIt works by identifying and removing invalid, abuse, inactive, duplicate, catch-all and spam-trap email address. These are email addresses that will either bounce or contribute to your sending reputation.
Remove bounced and unengaged email addresses from your list. If you don’t, then you risk harming your sender reputation. If someone’s not opening your emails or clicking the links in them. It’s not worth keeping them on your list. Not at the expense of your email going to the spam folder of someone who is interested in your business.
Don’t sell or trade their information. People don’t like receiving spam, and that’s what they get when you sell or trade their information.
Send useful, relevant content. Provide value. Not every email needs to be a sales pitch. You’re much more likely to buy from someone that you know and trust than someone you don’t. The best way to build that rapport is to treat people like people, instead of a checkbook.
Grow your list organically. Don’t buy email lists and then send them cold emails. That’s called spam. Remember what we said about spam? Nobody wants it.
There are other things you can do, but that should be a solid foundation to build on.